❖ What is Google Analytics
❖ Why it is required & Advantages
❖ Submit website to GA
❖ How to add google analytics code
❖ Real Time data
❖ Audience Analysis
➢ Demographics
➢ Interest
➢ Geo
➢ Behaviour
➢ Technology
❖ Acquisition
➢ All Traffic
➢ Search
➢ AdWords
➢ Social
➢ Other menus
❖ Behavior
❖ Adding Conversions code to website
❖ Tracking the data
❖ Analysing the data
❖ Optimizing the site
❖ Download the data
❖ Date views Reports
❖ Linking Google Analytics with Google Webmaster tools
❖ Best Practices
❖ Interview Questions