❖ What is Search Engine Optimization?
❖ Business Analysis
❖ Importance of SEO in Digital Marketing
❖ How search engine work?
❖ Different types of search engines?
❖ Operators used in SEO
❖ SEO Algorithms and its updates
❖ Types of SEO
❖ Pagerank
❖ Link influence score
❖ Domain Authority
❖ Page Authority