❖ Introduction to Digital Marketing
❖ Difference b/w SEO & SEM
❖ Introduction to AdWords
❖ Search & Display network Intro
❖ AdWords hierarchy
❖ Account level settings
❖ AW UI Overview
❖ User access levels
❖ Campaign Settings
❖ Campaign/AdGroup/Ad/KW creation
❖ Performance stats review
❖ KW match types
❖ Dimensions tab
❖ Search terms
❖ Ad Extensions
❖ KW Planner
❖ Labels
❖ Quality Scores Reporting & Calculation
❖ AdRank Calculation
❖ Dynamic Search Ads [DSA]
❖ Week 1 recap
❖ Change history utilization
❖ Dynamic Keyword Insertion
❖ Manager Account (MCC)
❖ Reports
❖ Linked accounts
❖ Opportunities tab
❖ Bid Strategies
❖ Display Network Intro
❖ Display Campaign/AdGroup/Ad creation
❖ Display Network targeting options
❖ Display Planner
❖ Shopping and PLA
❖ Display Remarketing
❖ RLSA
❖ Exclusion Targeting
❖ Conversion tracking
❖ Shared Library – Overview
❖ Auction Insights
❖ Upgraded URLs
❖ Google certification
❖ Best Practices
❖ Interview Questions